Category
Fundraising Strategy
Insights related to campaign planning, donor engagement, revenue growth, and fundraising execution.
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The Art of Persuasive Storytelling | Kelly D. Parker | TED
“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. She…
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To Survey or Not to Survey? Why Donor Surveys Matter – Part Two
What should a donor survey include? If you have not read last month’s post on why donor surveys matter, you…
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To Survey or Not to Survey? Why Donor Surveys Matter – Part One
Surveys are among the most useful tools we have for understanding the people who care about our work. They can…
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Do You Really Need a Fancy Case for Support?
The case for support has become an industry unto itself. But does a glossy document actually help you raise more…
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The Gift-in-Kind Question
When a donor offers goods or services instead of cash, how do you respond thoughtfully while protecting organizational interests?
1 min readRead More →: The Gift-in-Kind Question -

Giving USA 2025
What the latest giving data tells us—and doesn’t tell us—about the state of American philanthropy and what it means for…
1 min readRead More →: Giving USA 2025 -

The Keys to Good Fundraising Found in an Unusual Place
Discovering fundraising wisdom in the world of theater and the business of putting on productions.
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Thoughtful Digital Life Planning
As fundraisers, we help donors think about legacy. But are we also helping them—and ourselves—plan for digital assets and accounts?
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Social Media by the Numbers from Pew Charitable Trust
A look at the latest social media usage statistics from Pew Research and what they mean for nonprofit communications strategy.
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