Category
Fundraising Strategy
Insights related to campaign planning, donor engagement, revenue growth, and fundraising execution.
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Social Media Platforms Used The Most
Where are your donors spending their time online? The answer might surprise you—and should inform your digital strategy.
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Back To Some Direct Mail Basics
A refresher on the fundamentals of effective direct mail fundraising—because the basics never go out of style.
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What Makes Up Your CRM?
Your donor database is only as good as what you put into it. A framework for thinking about data as…
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Backing Up Your Donors on Paper or an Offline Drive
I’ll admit it. I’m a tech geek. But I still believe in backing up your donor information on good old-fashioned…
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Segmentation: It’s Not Too Late, But Almost
If you haven’t segmented your year-end appeals yet, there’s still time—but just barely. Here’s a quick-start guide.
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Buddy, Can You Spare a Stamp?
Direct mail isn’t dead—but it’s changing. Thoughts on when and how physical mail still makes sense in a digital world.
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A Book Recommendation: I Am Not Yelling.
There is nothing more I can say. The title says it all, except though Black women face this more. I…
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